Ulf Elg

Capabilities for Bridging Sustainability Perceptions Across Markets and Stakeholders

Ulf Elg
(2024)
Other

International retailers as a main force for sustainability

Ulf Elg
(2024) International Journal of Retail and Distribution Management, 52 p.47-61
Article

International retailers as a driving force for building sustainability: A qualitative study

Ulf Elg
(2023) Proceedings from the 8th Colloquium on European Research in Retailing
Paper in conference proceeding

Creating a Sustainable Competitive Position: Ethical Challenges for International Firms

(2023) International Business and Management
Anthology (editor)

When Institutional Logics Collide: How International Firms Navigate Sustainability Values in Global Markets

Annette Cerne, Ulf Elg
(2023) International Business and Management, 37 p.153-175
Book chapter

Towards a Global Sustainability Approach: Challenges and Opportunities for Multinationals.

Ulf Elg, Pervez N Ghauri
(2023) International Business and Management , p.11-31
Book chapter

Creating a Sustainable Competitive Position Through Ethical Behaviour

Pervez N Ghauri, Ulf Elg, Sara Melén Hånell
(2023) International Business and Management , p.1-8
Book chapter

Driving sustainability in emerging markets: The leading role of multinationals.

Ulf Elg, Sara Melén Hånell
(2023) Industrial Marketing Management, 114 p.211-225
Article

IKEA: Expanding in Russia

Ulf Elg, Anna Jonsson, Veronika Tarnovskaya
(2022) International Marketing , p.515-520
Book chapter

Sustainabilty and retail marketing : Corporate, product and store perspectives

Ulf Elg, Axel Welinder
(2022) Journal of Retailing and Consumer Services, 64
Article

A global marketing logic: local stakeholders’ influence in diverse emerging markets

Ulf Elg, Pervez N. Ghauri
(2021) International Marketing Review, 38 p.1166-1188
Article

Competing corporate sustainability perceptions in a global retail organization

Ulf Elg, Jens Hultman, Axel Welinder
(2021) International Journal of Retail and Distribution Management, 49 p.449-465
Article

Marknadsföring och varumärken i kollektivtrafiken : Rapport från en kvalitativ studie

Johan Jansson, Jonas Nilsson, Ulf Elg
(2020) , 2020
Working paper

Systematic Data Analysis for Multinational Case Study Research

Ulf Elg, Pervez N Ghauri
(2019)
Teaching case

Innovation i handeln

Annika Olsson, Ulf Elg, Jens Hultman, Ulf Johansson, Karla Marie Batingan Paredes, et al.
(2019) Handelsrådets rapportserie, 2019
Report

An Inter-firm Perspective on Market, Brand and Entrepreneurial Orientation: the Influence on Performance

Fatima Wang, Pervez N Ghauri, Ulf Elg
(2018)
Other

Konsumenternas syn på hållbarhetskommunikation i butik

Jens Hultman, Ulf Elg
(2018) Framtidens fysiska butik: Digitalisering, upplevelser och hållbarhet , p.125-130
Book chapter

The Impact of Inter-Firm Collaborations on SME Internationalisation

Pervez Ghauri, Ulf Elg
(2018) International Business & Management , p.41-62
Book chapter

Developing CSR in retail–supplier relationships : a stakeholder interaction approach

Jens Hultman, Ulf Elg
(2018) International Review of Retail, Distribution and Consumer Research, 28 p.339-359
Article

MNE microfoundations and routines for building a legitimate and sustainable position in emerging markets

Ulf Elg, Pervez N. Ghauri, John Child, Simon Collinson
(2017) Journal of Organizational Behavior, 38 p.1320-1337
Article

Institutional logics shaping corporate social responsibility in retailer - supplier relationships on emerging markets

Annette Cerne, Ulf Elg
(2017)
Other

The Influence of Inter-Firm Market and Brand Orientation on Firms’ Performance

Ulf Elg, Pervez Ghauri, Agniezcka Chidlow
(2017)
Paper, not in proceeding

Competing logics in corporate social responsibility : retailer and supplier relationships on emerging markets

Annette Cerne, Ulf Elg
(2016)
Paper, not in proceeding

How MNEs Manage Their Institutional Context in the BRIC Markets

Ulf Elg, Pervez Ghauri
(2016)
Paper, not in proceeding

CSR: retailer activities vs. consumer buying decisions

Ulf Elg, Jens Hultman
(2016) International Journal of Retail & Distribution Management, 44 p.640 – 657
Article

Market driving strategies : Beyond localization

Pervez Ghauri, Fatima Wang, Ulf Elg, Veronica Rosendo-Ríos
(2016) Journal of Business Research, 69 p.5682–5693
Article

Marketing Collaborations of International SMEs: Implications for Performance

Ulf Elg, Kayhan Tajeddini, Pervez N. Ghauri
(2015)
Paper, not in proceeding

Market driving multinationals and their global sourcing network

Pervez N. Ghauri, Veronika Tarnovskaya, Ulf Elg
(2015) International Business Strategy: Theory and Practice , p.601-614
Book chapter

Retail Activities vs. Consumer Perceptions and Buying Decisions Regarding Social Responsibility.

Ulf Elg, Jens Hultman
(2015)
Paper, not in proceeding

Internationalization Through Sociopolitical Relationships: MNEs in India.

Ulf Elg, Ghauri Pervez N.
(2015) Long Range Planning, 48 p.334-345
Article

Case study IV : Axis communications Building the global market for network surveillance cameras

Ulf Elg, Janina Schaumann
(2015) International Business Strategy: Theory and Practice , p.463-469
Book chapter

Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations

Kayhan Tajeddini, Ulf Elg, Ghauri Pervez N
(2015) Advances in International Marketing, 26 p.109 - 133
Book chapter

Institutional forces and firms’ positioning in China and Brazil.

Ulf Elg, Pervez Ghauri
(2015) Advances in International Marketing, 25 p.239-266
Article

The Alliance Capability of Technology-Based Born Globals

Liliya Altshuler, Ulf Elg
(2015) Advances in International Marketing, 25 p.73-107
Article

CSR in retailing - coordinating corporate activities, store employees and consumers.

Ulf Elg, Jens Hultman
(2014)
Paper, not in proceeding

Enhancing organizational performance of international SMEs through inter-firm marketing collaborations.

Ulf Elg, Kayhan Tajeddini
(2014)
Paper, not in proceeding

Institutional forces and firms’ positioning in China and Brazil.

Ulf Elg, Ghauri Pervez N., Janina Schaumann
(2014)
Paper, not in proceeding

The Alliance Capability of Technology-Based Born Globals.

Liliya Altshuler, Ulf Elg
(2014)
Paper, not in proceeding

IKEA: Entering Russia

Ulf Elg, Anna Jonsson, Veronika Tarnovskaya
(2014) International Marketing 4th edition , p.529-533
Book chapter

Efficiency and effectiveness of small retailers:The role of customer and entrepreneurial orientation.

Kayhan Tajeddini, Ulf Elg, Myfanwy Trueman
(2013) Journal of Retailing and Consumer Services, 20 p.453-461
Article

Gender-based career differences among young auditors in Sweden

Jonas Månsson, Ulf Elg, Karin Jonnergård
(2013) International Journal of Manpower, 34 p.572-583
Article

Country Report Sweden

Jens Hultman, Ulf Elg
(2013) European Retail Research, 26 p.151-166
Specialist publication article

Retail CSR strategies and consumer buying decisions.

Ulf Elg, Jens Hultman
(2013)
Paper, not in proceeding

Internationalization Through Social Exchange Relationships In Emerging Markets.

Ulf Elg, Janina Schaumann, Pervez N. Ghauri
(2013)
Paper, not in proceeding

Developing strategic supplier networks: An institutional perspective

Seyda Deligonul, Ulf Elg, Erin Cavusgil, Pervez N. Ghauri
(2013) Journal of Business Research, 66 p.506-515
Article

Market driving capabilities and performance in global firms

Fatima Wang, Pervez N. Ghauri, Ulf Elg
(2012)
Paper, not in proceeding

Market-driving strategy implementation through global supplier relationships

Ulf Elg, Seyda Z. Deligonul, Pervez N. Ghauri, Wade Danis, Veronika Tarnovskaya
(2012) Industrial Marketing Management, 41 p.919-928
Article

Managing Political Actors Through Network Partners: Market-Driving Multinationals in Emerging Markets.

Ulf Elg, Janina Schaumann, Pervez N Ghauri
(2012) Business, Society and Politics: Multinationals in Emerging Markets
Book chapter

Business, Society and Politics: Multinationals in Emerging Markets

(2012) International Business and Management., 28
Anthology (editor)

Managing political actors through network partners: the case of market driving strategy

Ulf Elg, Janina Schaumann, Pervez N Ghauri
(2012)
Paper, not in proceeding

The Three Pillars: Business, State and Society: MNCs in Emerging Markets

Pervez N Ghauri, Amjad Hadjikhani, Ulf Elg
(2012) Business, Society and Politics: Multinationals in Emerging Markets.
Book chapter

Network relationships and learning in retail internationalization

Runfola Andrea, Ulf Elg
(2011)
Paper, not in proceeding

Developing a market driving strategy for foreign markets: Internal capabilities and external activities

Ghauri Pervez N., Ulf Elg, Veronika Tarnovskaya, Wang Fatima
(2011) Schmalenbach Business Review, 11 p.1-23
Article

Retailers' management of CSR in their supplier relationships - does practice follow best practices?

Ulf Elg, Jens Hultman
(2011) International Review of Retail Distribution & Consumer Research, 21 p.445-460
Article

Att träda in i en profession : om hur kvinnor och män etablerar sig inom revisionsbranschen och akademin

(2011)
Anthology (editor)

Managing CSR in supplier relationships – does practice follow best practices?

Jens Hultman, Ulf Elg
(2010) ISBM Academic Conference 2010: Advances in B-to-B Marketing
Paper in conference proceeding

Performance Evaluations as Gender Barriers in Professional Organizations: A Study of Auditing Firm.

Karin Jonnergård, Anna Stafsudd, Ulf Elg
(2010) Gender, Work and Organization, 17 p.721-747
Article

Included or excluded? The dual influences of the organisational field and organisational practices on new female academics

Ulf Elg, Karin Jonnergard
(2010) Gender and Education, 22 p.209-225
Article

IKEA: Entering Russia

Ulf Elg, Anna Jonsson, Veronika Tarnovskaya
(2010) International Marketing , p.584-587
Book chapter

The activities and capabilities of global market driving firms.

Ulf Elg, Pervez Ghauri, Veronika Tarnovskaya
(2010) CIMaR 2010 Conference Proceedings
Paper in conference proceeding

Collaborative Product Development by Born Globals: Analyzing the Technology Alliance Capability

Liliya Altshuler, Ulf Elg
(2010) 2010 Babson College Entrepreneurship Research Conference (BCERC)
Paper in conference proceeding

Inter-firm market orientation and the influence of network and relational factors

Ulf Elg
(2008) Scandinavian Journal of Management, 24 p.55-68
Article

“The role of corporate branding in market driving strategy”

Veronika Tarnovskaya, Ulf Elg, Steve Burt
(2008) International Journal of Retail & Distribution Management, 36 p.941-965
Article

Market driving multinationals and their global sourcing network

Pervez N. Ghauri, Veronika Tarnovskaya, Ulf Elg
(2008) International Marketing Review, 25 p.504-519
Article

Market orientation of retail brands in the grocery chain: The role of supplier relationships

Ulf Elg, Heli Paavola
(2008) International Review of Retail, Distribution and Consumer Research
Article

The Role of Networks and Matching in Market Entry to Emerging Retail Markets

Ulf Elg, Pervez Ghauri, Veronika Tarnovskaya
(2008) International Marketing Review, 25 p.674-699
Article

Key factors in the international market driving process: the role of internal competencies and external network actors.

Ulf Elg, Ghauri Pervez, Sinkovics Rudolf, Veronika Tarnovskaya
(2008) [Host publication title missing]
Paper in conference proceeding

Marknadsorientering kräver mer än kundanpassning.

Ulf Elg
(2008) Marknadsorientering – myter och möjligheter , p.149-168
Book chapter

Externa relationer: Kostnader, beroenden och fördelar

Ulf Elg
(2007) Organisationer, ledning och processer, , p.119-144
Book chapter

Market orientation processes in retailing: a cross-national study

Ulf Elg
(2007) European Journal of Marketing, 41 p.568-589
Article

Market orientation of retail brands in the grocery chain: The role of supplier relationships

Ulf Elg, Heli Paavola
(2007)
Paper, not in proceeding

Market Orientation as Inter-firm Cooperation: An International Study of the Grocery Sector

Ulf Elg
(2007) European Management Journal, 25
Article

Market driving supplier strategy: A study of IKEA’s globalsourcing network

Ulf Elg, Pervez Ghauri, Veronika Tarnovskaya
(2007)
Paper, not in proceeding

Knowledge and knowledge sharing in retail internationalization : IKEA's entry into Russia

Anna Jonsson, Ulf Elg
(2006) International Review of Retail Distribution & Consumer Research, 16 p.239-256
Article

The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets

Ulf Elg, Pervez Ghauri, Veronika Tarnovskaya
(2006)
Paper, not in proceeding

A world of contradictions: A gender perspective on newcomers’ perceived inclusion vs. their positions

Ulf Elg, Karin Jonnergård, Jonas Månsson
(2006)
Paper, not in proceeding

Combining Values, Brands and People: IKEA as a Global Market Driving Company

Veronika Tarnovskaya, Ulf Elg, Steve Burt
(2006)
Paper, not in proceeding

The interplay between matching and networks in the entry process into emerging consumer markets

Ulf Elg, Pervez Ghauri, Veronika Tarnovskaya, Rudolf R. Sinkovics
(2006)
Paper, not in proceeding

Knowledge and knowledge sharing in retail internationalization: IKEA's entry into Russia

Anna Jonsson, Ulf Elg
(2005)
Paper, not in proceeding

Societal, Organizational and Individual Factors Influencing Women´s Entry to Professional Organizations

Ulf Elg, Karin Jonnergård
(2005)
Paper, not in proceeding

A study of inter-firm market orientation dimensions in Swedish, British and Italian supplier-retailer relationships

Ulf Elg
(2005) Lund Institute of Economic Research Working Paper Series
Working paper

The Role of Corporate Branding in a Market Driving Strategy

Veronika Tarnovskaya, Ulf Elg, Steve Burt
(2005) Lund Institute of Economic Research Working Paper Series
Working paper

A comparative study of retail market orientation in three European countries.

Ulf Elg
(2005)
Paper, not in proceeding

Market orientation within food distribution systems in three European countries: An inter-firm perspective

Ulf Elg
(2005)
Paper, not in proceeding

The effects of gender factors on organizational inclusion and structural position

Ulf Elg, Karin Jonnergård, Jonas Månsson
(2005)
Paper, not in proceeding

Gender Barriers in Professional Organizations: A Study of Auditing Firms

Ulf Elg, Karin Jonnergård, Anna Stafsudd
(2004)
Paper, not in proceeding

A market and network based model for retailers’ foreign entry strategies

Ulf Elg, Pervez Ghauri, Rudolf R. Sinkovics
(2004) Lund Institute of Economic Research Working Paper Series
Working paper

Societal, Organizational and Individual Factors Influencing Women´s Entry to Profes-sional Organizations

Ulf Elg, Karin Jonnergård
(2004) Lund Institute of Economic Research Working Paper Series
Working paper

A Comparative Analysis of Market Orientation in European Distribution Networks

Ulf Elg
(2004)
Paper, not in proceeding

The Dynamics of Market-Driving in a Globally Branded Retail Company

Veronika Tarnovskaya, Ulf Elg
(2004)
Paper, not in proceeding

Market orientation and how it can be applied to retailing: An empirical study of three different processes

Ulf Elg
(2004)
Paper, not in proceeding

Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia

Veronika Tarnovskaya, Ulf Elg
(2004)
Paper, not in proceeding

Women’s Entry to Professional Organizations: A Theoretical Multi-level Framework

Ulf Elg, Karin Jonnergård
(2003)
Paper, not in proceeding

Developing corporate social responsibility in retail systems.

Annette Cerne, Ulf Elg
(2003)
Paper, not in proceeding

FDI - Location Attractiveness for Retailing Firms in the European Union

Pervez Ghauri, Ulf Elg, Rudolf R. Sinkovics
(2003)
Paper, not in proceeding

Foreign Direct Investment - Location Attractiveness for Retailing Firms in the European Union

Pervez Ghauri, Ulf Elg
(2003) European Union and The Race for Foreign Direct Investment in Europe
Book chapter

Retail market orientation: A preliminary framework

Ulf Elg
(2003) International Journal of Retail & Distribution Management, 31 p.107-117
Article

European Union Polices and Inward Foreign Direct Investment: The case of retailing firms

Pervez Ghauri, Ulf Elg, Rudolf R. Sinkovics
(2003)
Paper, not in proceeding

The inclusion of female PhD students in academia: A case study of a Swedish university department

Ulf Elg, Karin Jonnergård
(2003) Gender, Work and Organization, 10 p.154-174
Article

Women’s entry to the academic world – an institutional approach to the process that shapes organizational gender structure

Ulf Elg, Karin Jonnergård
(2002)
Paper, not in proceeding

Ulf Elg

Publications