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Ulf Elg. Photo

Ulf Elg

Professor

Ulf Elg. Photo

Combining Values, Brands and People: IKEA as a Global Market Driving Company

Author

  • Veronika Tarnovskaya
  • Ulf Elg
  • Steve Burt

Department/s

  • Department of Business Administration
  • Institute of Economic Research

Publishing year

2006

Language

English

Document type

Conference paper

Topic

  • Business Administration
  • Economics and Business

Conference name

the ECR symposium

Conference date

0001-01-02

Status

Published