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Retail Destination

Retail Knowledge Bank

What makes a place a retail destination? What attracts people to stores in different geographical locations? What makes a shopping space attractive, lively, or successful? And why do we prefer shopping in some places to others?

The Centre for Retail Research addressed these questions, and more, within the framework of a study entitled Retail Destination. Here you will find resources related to startup issues, logistics, and city development, as well as information about creating attractive and safe market places. 

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Den fysiska butik i en digital värld

Watch Professor Jens Nordfält discussing (in Swedish) what makes a physical store attractive in a digital world.