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The Centre for Aesthetics and Business Creativity (ABC)

The ABC centre is an interdisciplinary platform, a lab, and a playground that reimagines the role of aesthetics in business research, education and practice.

 

Since its opening in 2024, the centre aims to enhance people’s organizational creativity and improve the existential sustainability of our lives.

 

For too long, aesthetics has been overlooked in business education. The centre works to move aesthetics from the margins into the core conversations shaping economic, technological, and sustainable progress. Through research, experimentation, and engaging with new disciplines, we connect diverse approaches, methods, and forms of knowledge - creating the conditions for creativity to fully thrive.