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Ulf Elg. Photo

Ulf Elg

Professor

Ulf Elg. Photo

The Role of Corporate Branding in a Market Driving Strategy

Author

  • Veronika Tarnovskaya
  • Ulf Elg
  • Steve Burt

Department/s

  • Department of Business Administration
  • Institute of Economic Research

Publishing year

2005

Language

English

Publication/Series

Lund Institute of Economic Research Working Paper Series

Issue

2

Document type

Working paper

Publisher

Institute of Economic Research. School of Economics and Management, Lund University

Topic

  • Business Administration
  • Economics and Business

Status

Published

ISBN/ISSN/Other

  • ISSN: 1103-3010