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Ulf Elg. Photo

Ulf Elg

Professor

Ulf Elg. Photo

The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets

Author

  • Ulf Elg
  • Pervez Ghauri
  • Veronika Tarnovskaya

Department/s

  • Institute of Economic Research
  • Department of Business Administration

Publishing year

2006

Language

English

Document type

Conference paper

Topic

  • Economics and Business
  • Business Administration

Conference name

the 32nd EIBA conference

Conference date

0001-01-02

Status

Published