The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Ulf Elg. Photo

Ulf Elg

Professor

Ulf Elg. Photo

Marknadsorientering kräver mer än kundanpassning.

Author

  • Ulf Elg

Editor

  • Mattsson Lars-Gunnar

Department/s

  • Department of Business Administration

Publishing year

2008

Language

Swedish

Pages

149-168

Publication/Series

Marknadsorientering – myter och möjligheter

Document type

Book chapter

Publisher

Liber

Topic

  • Economics and Business

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-91-47-08892-8