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Ulf Elg. Photo

Ulf Elg

Professor

Ulf Elg. Photo

Exploring the Dynamics of Market driving Strategy with a focus on Corporate Branding: the case of Ikea in Russia

Author

  • Veronika Tarnovskaya
  • Ulf Elg

Department/s

  • Department of Business Administration
  • Institute of Economic Research

Publishing year

2004

Language

English

Document type

Conference paper

Topic

  • Economics and Business
  • Business Administration

Conference name

European Marketing Academy Conference, 2004

Conference date

2004-05-18 - 2004-05-21

Conference place

Murcia, Spain

Status

Published