The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Future retail in focus at international research conference in Helsingborg

NRWC conference
The main conference was held at Campus Helsingborg in early November.

At the beginning of November, retail and logistics researchers gathered in Helsingborg to present and discuss their latest research at the ninth Nordic Retail and Wholesale Conference (NRWC).

Interest in this year's conference was high, with a total of 144 registered participants from several different countries. This year it was Lund University's turn to host the conference, which is organized every two years by the NRWA network. Researchers Kristina Bäckström, Carys Egan-Wyer and Emma Samsioe from Lund University have been working on preparations for the three-day event in Helsingborg for the past two years.

"The participants seemed very satisfied with the conference, and we have had lots of exciting presentations and fruitful discussions," said Emma Samsioe, assistant lecturer at the Department of Service Studies.

Emma Samsioe, Kristina Bäckström and Carys Egan-Wyer
Emma Samsioe, Kristina Bäckström and Carys Egan-Wyer from the Centre for Retail Research at Lund University organised this year's conference.

The conference began with a workshop for doctoral students where early years researchers could present their work and receive valuable feedback from more experienced colleagues. After this, a welcome reception was held in the Town Hall in Helsingborg, where  participants had the opportunity to network and enjoy the atmosphere.

The main conference took place at Campus Helsingborg, with presentations and discussions about the latest research in retail and logistics. Several researchers from the Centre for Retail Research presented new research in, among other things, circular clothing consumption, digitization of second-hand shopping, climate-neutral e-commerce logistics, new store formats, retail in vulnerable areas and about e-commerce managers.

The keynote speakers at the conference were Eleonora Pantano, Associate Professor in Retail and Marketing Technology at the University of Bristol, who talked about artificial intelligence in retail, and Tony Sandelius, Xplore manager at Ingka Group, who talked about Ikea's work to shape the future of retail.

Conference mingle at Culise restaurant in Helsingborg City Theatre.
A conference dinner was also organised and took place at Culise restaurant in Helsingborg City Theatre with live music and mingle.

"The fact that the conference is being held in Helsingborg is very important for the city's position as a leading retail and logistics hub. This is where research and business come together to find solutions to future challenges in retail and sustainable logistics flows. These are the kinds of initiatives that drive innovation and growth in the region," said Alexandra Werder Hallonkvist, Head of Growth at the City of Helsingborg.

Text: Julia Luttrup