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Do you know your ABC?

Photo of Jenny Lindén, Chair of Lindéngruppen and Professor Daniel Hjorth at the ABC-centre opening
Jenny Lindén, Chair of Lindéngruppen and Professor Daniel Hjorth at the ABC opening, photo by Kennet Rouna

The Centre for Aesthetics and Business Creativity (ABC) got off to a flying start with its inauguration at Skissernas museum on 19 November, where they also announced Daniel Hjorth as holder of the new Ulf G. Lindén Professorship in Aesthetics and Business Creativity.

“The short for our name is ABC – a reminder that we need to learn again. I am very happy and grateful that the centre is becoming a reality. We will be working on un-silencing the in-between (of aesthetics and economy) and dragging aesthetics from the weekend culture and into the work week,” says Daniel Hjorth. 

The Centre will be a melting pot of interdisciplinary research for understanding and practicing organizational creativity. While situated at LUSEM, the people involved come from fields such as art history, theology, music, business administration, and there is room for many more.

Lindéngruppen is the main sponsor of the centre and the professorship, with Jenny Lindén Urnes, chair of Lindéngruppen, being one of the speakers at the opening.

“Ethics, aesthetics and care are central to the materials, the product, the makers, as well as the consumers. We do not want to just use profits for doing good, but do business that does good,” says Jenny Lindén Urnes.

Both Jenny Lindén and Daniel Hjorth emphasise the importance of aesthetics and ethics in building competitive, sustainable and meaningful businesses. 

The centre includes two PostDoc researchers Alexandra Huang-Kokina and Robin Porsfelt and will also host visiting researchers (thanks to the Hamrin Foundation, that were also represented at the opening event through CEO Hanna Ståhl and Chair Lovisa Hamrin). 

Andreas Inghammar, vice Dean at LUSEM and Niclas Andrén, Head of the department of Business Administration have high hopes of the centre bringing together business and culture benefitting researchers from the different faculties involved, with Niclas Andén adding that he hopes this also might bring a positive effect on our physical environment at LUSEM as well.