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Ulf Johansson. Photo.

Ulf Johansson

Professor, Centre director, Centre for Retail Research

Ulf Johansson. Photo.

Retailer image - Conceptualisation, formation, methods and perspectives in previous research

Author

  • Steve Burt
  • Ulf Johansson
  • Åsa Thelander

Editor

  • Steve Burt
  • Ulf Johansson
  • Åsa Thelander

Department/s

  • Institute of Economic Research
  • Department of Strategic Communication

Publishing year

2010

Language

English

Pages

1-24

Publication/Series

Consuming IKEA, Different perspectives on consumer images of a global retailer

Document type

Book chapter

Publisher

Lund Business Press

Topic

  • Economics and Business
  • Media and Communication Studies

Keywords

  • conceptialisation
  • perspecitives
  • image
  • retail

Status

Published

ISBN/ISSN/Other

  • ISBN: 13-978-91-85113-42-2