Ulf Johansson
Professor
Dimensions of consumer image of a global retailer
Author
Department/s
- Department of Business Administration
- Department of Service Studies
Publishing year
2006
Language
English
Document type
Conference paper
Topic
- Business Administration
- Social Sciences Interdisciplinary
Keywords
- communication
- global retailer
- retail image
Conference name
EIRASSThe European Institute of Retailing and Service Studies, 13th INTERNATIONAL CONFERENCE O
Conference date
2006-07-14
Status
Published