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Ulf Johansson. Photo.

Ulf Johansson

Professor, Centre director, Centre for Retail Research

Ulf Johansson. Photo.

Ikea in China

Author

  • Ulf Johansson
  • Åsa Thelander

Department/s

  • Department of Business Administration
  • Department of Service Studies

Publishing year

2006

Language

English

Document type

Conference paper

Topic

  • Other Social Sciences
  • Business Administration

Keywords

  • retail image
  • internationalisation
  • China
  • strategies
  • standardisation
  • communication
  • adaptation

Conference name

4th UMDS & SARD/CARD workshop

Conference date

2006-11-24

Status

Published