The Master’s programme in International Marketing and Brand Management prepares you for a career in marketing, strategy, brand and product management, sales and marketing research in organisations varying from multinational corporations to small and medium sized enterprises and NGO’s.
This programme allows you to develop advanced-level academic expertise in international marketing and brand management. We provide you with the theory, concepts and skills to operate, build strong brands and successfully market products and services across a range of dynamic and competitive international environments. You will train your ability to analyse societal shifts, trends and their interplay with consumption and brands, and gain skills that are essential for companies to be able to develop new innovations that raise profits and ideally improve sustainability as well.
The programme features a wide range of electives and value-added features, including high-quality industry collaboration, skills-based teaching, research excellence, and real-life learning based on industry projects.
The workload is high, therefore being able to manage your time effectively is very important. The main emphasis on each course is largely on group-assignments, this is predominantly where students are able to get hands on experience, either divulging into an interesting research topic, or to tackle a company problem. In some courses, we had the ability to work with large international companies such as IKEA, and in others we worked with smaller, yet highly innovative companies.
Our students are truly international with representations from all parts of the world, which further enhances the learning experience. The programme is Sweden’s most popular MSc degree programme, with the largest international application pool of students compared to all other Master’s offered.
The programme is designed to increase your ability to solve complex problems and strengthen your decision-making skills. Teaching methods include case studies, seminars, presentations, team work, problem-solving exercises, and hands-on real-life business projects. The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.
When applying to this programme you select one of two specialisation tracks: Strategies for Brands and International Markets (track 1), or the International Consumer Trends, Brands and Innovation (track 2).