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Sanne Frandsen

Assistant head Organization, Department of Business Administration

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Organizational Image

Author

  • Sanne Frandsen

Editor

  • Craig R. Scott
  • Laurie Lewis
  • James R. Barker
  • Joann Keyton
  • Timothy Kuhn
  • Paaige K. Turner

Summary, in English

Organizational image is a contested concept in interdisciplinary research, drawing upon organizational communication, corporate communication, organization, marketing, and public relations studies. As such, organizational image is seen as the impression of an organization that exists among both external stakeholders as well as organizational members themselves as “construed external images” and “desired images.” This entry discusses the relationship between organizational image and organizational identity at both the collective and individual level, and outlines current debates around the linkages between image and “reality.” It concludes by highlighting current practices and problems of image management.

Department/s

  • Department of Business Administration

Publishing year

2017

Language

English

Publication/Series

The Wiley Blackwell-ICA International Encyclopedias of Communication

Document type

Book chapter

Publisher

Wiley-Blackwell

Topic

  • Business Administration
  • Communication Studies

Keywords

  • image
  • image management
  • individual identity
  • organizational identity
  • reputation

Status

Published

ISBN/ISSN/Other

  • ISBN: 9781118955567