Sanne Frandsen
Assistant head Organization, Department of Business Administration
Organizational Image
Author
Editor
- Craig R. Scott
- Laurie Lewis
- James R. Barker
- Joann Keyton
- Timothy Kuhn
- Paaige K. Turner
Summary, in English
Organizational image is a contested concept in interdisciplinary research, drawing upon organizational communication, corporate communication, organization, marketing, and public relations studies. As such, organizational image is seen as the impression of an organization that exists among both external stakeholders as well as organizational members themselves as “construed external images” and “desired images.” This entry discusses the relationship between organizational image and organizational identity at both the collective and individual level, and outlines current debates around the linkages between image and “reality.” It concludes by highlighting current practices and problems of image management.
Department/s
- Department of Business Administration
Publishing year
2017
Language
English
Publication/Series
The Wiley Blackwell-ICA International Encyclopedias of Communication
Links
Document type
Book chapter
Publisher
Wiley-Blackwell
Topic
- Business Administration
- Communication Studies
Keywords
- image
- image management
- individual identity
- organizational identity
- reputation
Status
Published
ISBN/ISSN/Other
- ISBN: 9781118955567