Ulf Johansson
Professor
The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
Author
Department/s
- Department of Business Administration
Publishing year
2008
Language
English
Pages
63-79
Publication/Series
Journal of Brand Management
Volume
16
Issue
1/2
Links
Document type
Journal article
Publisher
Palgrave Macmillan
Topic
- Business Administration
Status
Published
ISBN/ISSN/Other
- ISSN: 1479-1803