Ulf Johansson
Professor
Exploring store format development and its influence on store image and store clientele–the case of IKEA’s development of an inner-city store format
Author
Summary, in English
A changed technological landscape and radically changed consumer behavior are forcing retailers to rethink their business models, retail formats, and retail offerings. The global retailer IKEA is no exception in this development. Recently, the traditional IKEA format, which has been so successfully duplicated across the world over the years, has been complemented with other formats that are new and innovative for IKEA. Based on an empirical investigation of consumer perceptions of the store format development in Hamburg-Altona, Germany, the present study explores format development and its influence on store image and clientele, considering also the purpose of visiting IKEA and how this seems to have changed with the introduction of the new format. We also discuss the core aspects of the IKEA formats, and the fact that although some things have changed, others have stayed the same to preserve the IKEA image.
Department/s
- Department of Business Administration
Publishing year
2017-05-27
Language
English
Pages
227-240
Publication/Series
International Review of Retail, Distribution and Consumer Research
Volume
27
Issue
3
Document type
Journal article
Publisher
Taylor & Francis
Topic
- Business Administration
Keywords
- Format development
- IKEA
- store clientele
- store format
- store image
Status
Published
ISBN/ISSN/Other
- ISSN: 0959-3969