Paul Pierce
Senior lecturer
SMEs and the Home Consumer Market, Purgatory or El Dorado?
Author
Summary, in English
According to, for instance Severin Sorensen, the home security market (consumer market) as well as the
Small businesses market has not really taken of and there has been debate as to why this is. Many seem
to view the market with small businesses, as well as the regular consumer business, as something that
requires too much sales time, too much support time and too little overall gains to be worth the effort.
We would argue that this is both erroneous, as well as a dangerous view to have for a sustainable
security business.
Small businesses market has not really taken of and there has been debate as to why this is. Many seem
to view the market with small businesses, as well as the regular consumer business, as something that
requires too much sales time, too much support time and too little overall gains to be worth the effort.
We would argue that this is both erroneous, as well as a dangerous view to have for a sustainable
security business.
Department/s
- Department of Informatics
Publishing year
2008
Language
English
Full text
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Document type
Report
Publisher
Lusax security informatics
Topic
- Business Administration
Keywords
- SME
- security industry
Status
Published
Project
- LUSAX - Security Industry Dynamics