Miranda Kajtazi
Associate professor
CONCEPTUALIZING THE IMPACT OF DIGITAL BUSINESS MODELS ON PRIVACY CONCERNS
Author
Editor
- Andreja Pucihar
- Mirjana Kljajic Borstnar
- Roger Bons
- Guido Ongena
- Marikka Heikkila
- Doroteja Vidmar
Summary, in English
Digital technologies have enabled novel forms and reconfigurations of value creation, delivery, and capture. These new reconfigurations challenge the conventional notion of value creation with digital business models. On that premise, the widening of privacy concerns, alert us that organizations of the elite digital, like Netflix, Amazon, and Spotify, design technology to feed on personal data, based on algorithmic profiling capabilities. Then, privacy itself becomes their digital business model. In this paper we conceptualize the impact of digital business models on privacy concerns, by presenting a focused literature review that presents 4 waves of research on understanding privacy from the context of digital business models. With our initial findings, we recommend that future technological development should pay central attention to privacy-preserving digital business models, by making it possible that data privacy is envisioned with the right safeguards, targeting ‘invisibility’ of the user.
Department/s
- Department of Informatics
Publishing year
2023
Language
English
Pages
721-735
Publication/Series
36th Bled eConference: Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings
Links
Document type
Conference paper
Publisher
University of Maribor Press
Topic
- Other Computer and Information Science
Keywords
- digital business models
- invisibility
- privacy concerns
- right safeguards
- value creation
Conference name
36th Bled eConference, BLED 2023
Conference date
2023-06-25 - 2023-06-28
Conference place
Bled, Slovenia
Status
Published
ISBN/ISSN/Other
- ISBN: 9789612867515