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Miranda Kajtazi. Foto

Miranda Kajtazi

Associate professor

Miranda Kajtazi. Foto

CONCEPTUALIZING THE IMPACT OF DIGITAL BUSINESS MODELS ON PRIVACY CONCERNS

Author

  • Miranda Kajtazi
  • Erdelina Kurti

Editor

  • Andreja Pucihar
  • Mirjana Kljajic Borstnar
  • Roger Bons
  • Guido Ongena
  • Marikka Heikkila
  • Doroteja Vidmar

Summary, in English

Digital technologies have enabled novel forms and reconfigurations of value creation, delivery, and capture. These new reconfigurations challenge the conventional notion of value creation with digital business models. On that premise, the widening of privacy concerns, alert us that organizations of the elite digital, like Netflix, Amazon, and Spotify, design technology to feed on personal data, based on algorithmic profiling capabilities. Then, privacy itself becomes their digital business model. In this paper we conceptualize the impact of digital business models on privacy concerns, by presenting a focused literature review that presents 4 waves of research on understanding privacy from the context of digital business models. With our initial findings, we recommend that future technological development should pay central attention to privacy-preserving digital business models, by making it possible that data privacy is envisioned with the right safeguards, targeting ‘invisibility’ of the user.

Department/s

  • Department of Informatics

Publishing year

2023

Language

English

Pages

721-735

Publication/Series

36th Bled eConference: Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability, BLED 2023 - Proceedings

Document type

Conference paper

Publisher

University of Maribor Press

Topic

  • Other Computer and Information Science

Keywords

  • digital business models
  • invisibility
  • privacy concerns
  • right safeguards
  • value creation

Conference name

36th Bled eConference, BLED 2023

Conference date

2023-06-25 - 2023-06-28

Conference place

Bled, Slovenia

Status

Published

ISBN/ISSN/Other

  • ISBN: 9789612867515