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Portrait of Mats Alvesson. Photo.

Mats Alvesson

Professor

Portrait of Mats Alvesson. Photo.

Clarifying and expanding the theory typology : A reply to readers’ comments

Author

  • Jörgen Sandberg
  • Mats Alvesson

Summary, in English

We all want to develop impactful and valuable theories, but what do we mean by ‘theory’? In this piece, we reply to the four readers’ comments on a recent paper in which we propose a theory typology that, in comparison to existing literature, offers a considerably broader, more pluralistic and, at the same time, more precise definition of the meaning(s) of ‘theory’ within academia. In their comments, the readers raise several insightful points that encourage us to further clarify the theory typology, as well as to expand on how it can be useful for researchers in marketing and social science more broadly.

Department/s

  • Organizational Studies

Publishing year

2021-05-11

Language

English

Pages

433-440

Publication/Series

Marketing Theory

Volume

21

Issue

3

Document type

Journal article (comment)

Publisher

SAGE Publications

Topic

  • Business Administration

Keywords

  • Knowledge development
  • theoretical contribution
  • theorizing
  • theory
  • theory development

Status

Published

ISBN/ISSN/Other

  • ISSN: 1470-5931