Johan Anselmsson
Assistant head Marketing, Department of Business Administration
Lund Digital Trust Survey 2022
Author
Summary, in English
The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and policy-makers.
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and policy-makers.
Department/s
- Marketing
- Department of Business Administration
Publishing year
2022
Language
English
Full text
Document type
Report
Topic
- Business Administration
Keywords
- digital trust
- data privacy
- Digital marketing
Status
Published
Project
- Digital Competences of Swedish Brands