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Portrait of Johan Anselmsson. Photo.

Johan Anselmsson

Assistant head Marketing, Department of Business Administration

Portrait of Johan Anselmsson. Photo.

A conceptual framework for customer based brand equity in grocery categories – implications for future research

Author

  • Johan Anselmsson
  • Ulf Johansson
  • Niklas Bondesson

Department/s

  • Department of Business Administration
  • Institute of Economic Research

Publishing year

2006

Language

English

Publication/Series

The Institute of Economic Research Working Paper Series

Volume

4

Document type

Working paper

Topic

  • Business Administration
  • Economics and Business

Status

Published