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Portrait of Johan Anselmsson. Photo.

Johan Anselmsson

Assistant head Marketing, Department of Business Administration

Portrait of Johan Anselmsson. Photo.

Black Friday inleder svensk julhandel – och är definitivt här för att stanna

Author

  • Johan Anselmsson
  • Burak Tunca

Summary, in Swedish

Denna artikel bygger på aktuell internationell forskning samt en webbaserad enkätundersökning i ett samarbete mellan Ekonomihögskolan vid Lunds universitet och intervjuföretaget Norstat.

Department/s

  • Marketing

Publishing year

2020

Language

Swedish

Publication/Series

Digital Competences of Swedish Brands. Working report series

Issue

2020:2

Document type

Working paper

Topic

  • Business Administration

Keywords

  • Black Friday
  • Julhandel
  • Årets julklapp

Status

Published

Project

  • Digital Competences of Swedish Brands