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Portrait of Johan Anselmsson. Photo.

Johan Anselmsson

Assistant head Marketing, Department of Business Administration

Portrait of Johan Anselmsson. Photo.

Tillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z

Author

  • Johan Anselmsson

Department/s

  • Department of Business Administration
  • Marketing

Publishing year

2022-06

Language

Swedish

Publication/Series

Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management

Volume

2022

Issue

1

Document type

Working paper

Publisher

Lund University School of Economics and Management

Topic

  • Business Administration

Keywords

  • branding
  • online
  • amazon
  • Amazon.se
  • varumärke
  • varumärkeskapital
  • e-handel
  • online handel

Status

Published

Project

  • Digital Competences of Swedish Brands