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Portrait of Johan Anselmsson. Photo.

Johan Anselmsson

Assistant head Marketing, Department of Business Administration

Portrait of Johan Anselmsson. Photo.

Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?

Author

  • Johan Anselmsson

Department/s

  • Department of Business Administration
  • Marketing

Publishing year

2021-05-24

Language

Swedish

Publication/Series

Digital Competences of Swedish Brands. Working report series

Issue

2021:2

Document type

Working paper

Topic

  • Business Administration

Keywords

  • e-handel onlinehandel, NPS, Lojalitet, Varumärke, Penetration

Status

Published

Project

  • Digital Competences of Swedish Brands