Johan Anselmsson
Assistant head Marketing, Department of Business Administration
Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
Author
Department/s
- Department of Business Administration
Publishing year
2007
Language
English
Pages
835-856
Publication/Series
International Journal of Retail and Distribution Management
Volume
35
Issue
10
Document type
Journal article
Publisher
Emerald Group Publishing Limited
Topic
- Business Administration
Keywords
- Corporate Social Responsibility
- CSR
- Retailer Brand
Status
Published
ISBN/ISSN/Other
- ISSN: 0959-0552