Master’s programme in Data Analytics and Business Economics

These are companies that are known for their use of “big data” and analytics to predict and steer customer behaviour. But the truth is that today most organisations are heavily reliant on big data. And the more data businesses amass, the more important it becomes for organisations to be able to harness the information their data provides and use it strategically to improve their operations. This development has given rise to a huge demand for technically talented individuals who can leverage analytics to translate big data into valuable business insights.

In particular, organisations are searching for analytically talented individuals with statistical and programming skills that also understand the business-economic context in which they  will be working, as well as the relevant legal and ethical boundaries of  that work. However, most existing MSc programmes only meet one of these demands, and there are only a few that attempt to meet all. We know this because our Advisory Board, which consists of a number of private sector experts, tells us so. The aim of the MSc in Data Analytics and Business Economics is to fill this educational gap, thereby meeting the demands in the labor market.

The programme is multidisciplinary and is designed to solve business problems by integrating statistics, economics, business, informatics and law.

As a student, you will learn how to write your own computer code, how to manage data, how to use statistical machine learning tools in order to explore and deduct hidden patterns from data, and how to incorporate the results obtained into strategic  decision-making. You will learn all this while at the same time developing an understanding for what matters in business and economics; you need to know the industry you will be working in and the problems companies are trying to solve.

You will also learn about the relevant data legislation, and why it is important to ensure regulatory compliance when working with sensitive data.

You will develop your communicative and collaborative skills. You will learn not only how to work the numbers and draw conclusions, but also how to clearly communicate your results to data technicians and business managers alike.

The program provides rigorous, hands-on training, and it does so through a careful blend of lectures, seminars, case assignments, computer labs and self-studies.

The training is carried out under the supervision of a number of carefully selected researchers from across the departments of the School, which are working closely together with the experts of  the Advisory Board in order to maximize the programme’s relevance for employers.