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Communication – templates and tools

Guidelines and templates on how to communicate the LUSEM brand in a clear and coherent way.

A photo of a woman holding a megaphone.

You are an important mediator of the LUSEM brand. Being consistent in our use of logo, colour, image and language helps LUSEM and Lund University become more clear and credible. It also improves our chances of becoming more recognisable. 

Read more about:

Half year reports from the Communications division at LUSEM

Spring 2023

Autumn 2023

LUSEM Communications team

Do you have any questions about the photo that's uploaded in the image bank or do you lack a professional photo?

Contact us!

General inquires
info [at] ehl [dot] lu [dot] se (info[at]ehl[dot]lu[dot]se)


Head of the Communication division
Anna Löthman
anna [dot] lothman [at] ehl [dot] lu [dot] se


LUSEM Communications Officers

Guide lines and graphic manual

  • In LUSEM's own communication guide you can learn about our logotype, graphic profile, tone of voice, key message, channels, film and audio and how to build a stronger brand. 

LUSEM's Communications guide (PDF, embedded at issuu.com)

  • In the graphic manual of Lund University you can learn about profile colours, fonts, how to use our logo, image manner and much more.   

Lund University graphic manual in Swedish (PDF, new window)

  • Lund University also provides support and material to help you plan your communication work.

Communication planning and presentation – staff.lu.se