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Viswanath Venkatesh holds seminar at Informatics

Photograph of Professor Viswanath Venkatesh holding a presentation.
Viswanath Venkatesh. Photo: Carla Böhme

Dr. Viswanath Venkatesh attracted a large crowd to his seminar "Let's Get Ready to Contextualize", where he spoke about the importance of contextualization in research.

Dr. Venkatesh shared some of his latest research on contextualization, including discussions on: 

  • Problems tied to lack of context in research;
  • What researchers face in new contexts; 
  • How to think about the concept of scientific contributions;
  • and four steps to successful contextualization. 

Viswanath Venkatesh (or Venki), who completed his PhD at the University of Minnesota, is an Eminent Scholar, Verizon Chair and Director of the Executive PhD program at the Pamplin College of Business, Virginia Tech. He is widely regarded as one of the most influential scientists, both in terms of premier journal publications and citation impact (e.g., Clarivate, Thomson Reuters’, Emerald Citations, SSRN, PloS Biology), with a recent career ranking of 485th (out of ~9 million scientists in all scientific fields) and 1st in information systems.

The sponsorship of his research has been about US$10M. His work has appeared in leading journals in human-computer interaction, information systems, organizational behavior, psychology, marketing, medical informatics, and operations management, and included best paper awards (e.g., Academy of Management Journal). His works have been cited over 156,000 times (Google Scholar) and over 51,000 times (Web of Science), with an h-index of 85 and i-10 index of 140.

He developed and maintains an IS research rankings web site that has received many accolades from the academic community including Association for Information Systems’ Technology Legacy Award. He has served in editorial roles in various journals. He is a Fellow of the AIS and the Information Systems Society, INFORMS.

Prof. Viswanath Venkatesh is a Pufendorf IAS guest researcher with the 2022 Theme Designing Sustainable Digital Work. For more about the Pufendorf themes, please visit and