Burak Tunca
Senior lecturer
Publications
Displaying of publications. Sorted by year, then title.
Conspicuous consumption research: Thematic evolution, theoretical structure, and future directions
Evrim de Groot, David Philippy, Burak Tunca, Felicitas Morhart
(2026) Journal of Business Research, 215
ArticleEtt kundperspektiv på varumärkens digitala kompetenser – Hur varumärken kan bygga varumärkeskapital och kundlojalitet genom digital kompetens
Johan Anselmsson, Burak Tunca
(2024) Digital Competences of Swedish Brands. Working report series , p.1-14
Working paperReplication: Unsuccessful replications and extensions of Temporal Value Asymmetry in monetary valuation and moral judgment
Malak El Habibi, Wing Yan Florence Chan, Burak Tunca, Ignazio Ziano, Gilad Feldman
(2022) Journal of Economic Psychology, 90
ArticleSuper-Size Me: An Unsuccessful Preregistered Replication of the Effect of Product Size on Status Signaling
Burak Tunca, Ignazio Ziano, Xu Wenting
(2022) Meta-Psychology, 6
ArticleSvenskarna och Amazon fem månader efter starten – Hur har det gått?
Johan Anselmsson, Burak Tunca
(2021) Digital Competences of Swedish Brands. Working report series
Working paperSocial Media Consumption among Grocery Customers in Sweden
Burak Tunca, Johan Anselmsson
(2021)
ReportBlack Friday inleder svensk julhandel – och är definitivt här för att stanna
Johan Anselmsson, Burak Tunca
(2020) Digital Competences of Swedish Brands. Working report series
Working paperAmazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
Johan Anselmsson, Burak Tunca
(2020) Digital Competences of Swedish Brands. Working report series
Working paperWomen's Luxury Products as Signals to Other Women
Burak Tunca, Evrim Yanar
(2020) Journal of Marketing Behavior, 4 p.227-238
ArticleInstagram Engagement in Sweden : A report on Swedish retailers' engagement performances on Instagram
Burak Tunca
(2020)
Report‘You are where you shop’: Examining stereotypes about town center shoppers
Burak Tunca, Johan Anselmsson
(2019) Journal of Retailing and Consumer Services, 51 p.242-252
ArticleConsumer Brand Engagement in Social Media: A Pre-Registered Replication
Burak Tunca
(2019) Journal of Empirical Generalisations in Marketing Science, 19 p.1-20
ArticleExciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
Johan Anselmsson, Burak Tunca
(2019) Journal of Marketing Communications, 25 p.720-737
ArticleSelf-esteem discrepancies and identity-expressive consumption : Evidence from Norwegian adolescents
Burak Tunca
(2018) International Journal of Psychology, 53 p.1-6
ArticleAn Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
Johan Anselmsson, Steve Burt, Burak Tunca
(2017) Journal of Retailing and Consumer Services, 38 p.194-203
ArticleMarketing and Market Research
Burak Tunca
(2017) Consumer Perception of Product Risks and Benefits , p.383-407
Book chapterUsing the Johnson-Neyman Procedure to Detect Item Bias in Personality Tests : A Proposed New Method and Practical Guidelines for Data Analysis
Burak Tunca
(2016) The Wiley Handbook of Personality Assessment , p.346-360
Book chapter