Johan Anselmsson
Assistant head Marketing, Department of Business Administration
Publications
Displaying of publications. Sorted by year, then title.
Öka andelen hållbar konsumtion genom att fokusera på rätt hållbarhetsmål i varumärkesarbetet
Johan Anselmsson
(2023) Digital Competences of Swedish Brands. Working report series
Working paperConsumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective
Mindaugas Degutis, Sigitas Urbonavičius, Linda Hollebeek, Johan Anselmsson
(2023) Journal of Retailing and Consumer Services, 74
Journal articleTillväxten av nya användare för Amazon.se har mattats av det senaste halvåret, men tillväxtpotentialen är fortfarande stor bland generation Y och Z
Johan Anselmsson
(2022) Digital Competences of Swedish Brands. Working report series Publisher name: Lund University. Lund School of Economics and Management, 2022
Working paperAmazon.se – ett år efter lanseringen. Hur blev det och hur kommer det att bli med försäljning och varumärkeskapital?
Johan Anselmsson
(2021) Digital Competences of Swedish Brands. Working report series , p.10-10
Working paperUt ur pandemin – rakt in i den digitala transformationen. Ska stadskärnans överlevnad bli en valfråga 2022?
Johan Anselmsson
(2021) Digital Competences of Swedish Brands. Working report series
Working paperHållbar eller ohållbar – det är frågan? Svenskars magkänsla om hur ohållbara och hållbara varumärken är och hur detta stöds i företagens kommunikation
Johan Anselmsson
(2021) Digital Competences of Swedish Brands. Working report series
Working paperVad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
Johan Anselmsson
(2021) Digital Competences of Swedish Brands. Working report series
Working paperSvenskarna och Amazon fem månader efter starten – Hur har det gått?
Johan Anselmsson, Burak Tunca
(2021) Digital Competences of Swedish Brands. Working report series
Working paperSocial Media Consumption among Grocery Customers in Sweden
Burak Tunca, Johan Anselmsson
(2021)
ReportAmazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?
Johan Anselmsson, Burak Tunca
(2020) Digital Competences of Swedish Brands. Working report series
Working paperBlack Friday inleder svensk julhandel – och är definitivt här för att stanna
Johan Anselmsson, Burak Tunca
(2020) Digital Competences of Swedish Brands. Working report series
Working paperKommunernas strategi gör att stadskärnans butiker och shoppare missgynnas
Johan Anselmsson, Ulf Johansson
(2019) Sydsvenska dagbladet
Newspaper articleExciting on Facebook or competent in the newspaper? : Media effects on consumers’ perceptions of brands in the fashion category
Johan Anselmsson, Burak Tunca
(2019) Journal of Marketing Communications, 25 p.720-737
Journal articleRetail Destination : Centrum för handelsforskning vid Lunds universitet
Cecilia Fredriksson, Johan Anselmsson, Devrim Umut Aslan, Christian Fuentes, Lisa Källström, et al.
(2019)
Report‘You are where you shop’: Examining stereotypes about town center shoppers
Burak Tunca, Johan Anselmsson
(2019) Journal of Retailing and Consumer Services, 51 p.242-252
Journal articleLoyalty-based Brand Management
Johan Anselmsson
(2017) Brand Theories : Perspectives on brands and branding , p.83-105
Book chapterBrand Equity and the Brand Value Chain : What it is and How to Use it in Practice
Johan Anselmsson, Niklas Bondesson
(2017) Brand Theories : Perspectives on Brands and Branding , p.65-81
Book chapterAn Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
Johan Anselmsson, Steve Burt, Burak Tunca
(2017) Journal of Retailing and Consumer Services, 38 p.194-203
Journal articleDet finns stora konflikter mellan Skånetrafikens marknadsföring och verkligheten
Johan Anselmsson
(2016) Helsingborgs Dagblad
Newspaper articleCustomer-based brand equity and human resource management image : Do retail customers really care about HRM and the employer brand?
Johan Anselmsson, Frans Melin, Niklas Bondesson
(2016) European Journal of Marketing, 50 p.1185-1208
Journal articleEffects of shopping centre re-investments and improvements on sales and visit growth
Johan Anselmsson
(2016) Journal of Retailing and Consumer Services, 32 p.139-150
Journal articleBrand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG
Johan Anselmsson, Niklas Bondesson
(2015) Journal of Retailing and Consumer Services, 25 p.58-70
Journal article"Använd principer för framgångsrika köpcenter"
Johan Anselmsson
(2014) Sydsvenskan
Newspaper articleManufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector
Johan Anselmsson, Ulf Johansson
(2014) International Review of Retail Distribution & Consumer Research, 24 p.186-212
Journal articleA comparison of customer perceived service quality in discount versus traditional grocery stores.
Johan Anselmsson, Ulf Johansson
(2014) International Journal of Quality and Service Sciences, 6 p.369-386
Journal articleBrand image and customers’ willingness to pay a price premium for food brands
Johan Anselmsson, Niklas Bondesson, Ulf Johansson
(2014) Journal of Product & Brand Management, 23 p.90-102
Journal articleKöpcentrumsförbud inte lösning för levande stadskärna
Johan Anselmsson
(2013) SVT DEbatt On-line
Newspaper articleWhat successful branding looks like: a managerial perspective
Johan Anselmsson, Niklas Bondesson
(2013) British Food Journal, 115 p.1612-1627
Journal articleWhat’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt
Johan Anselmsson, Ulf Johansson
(2013) European Retail Research , p.97-128
Book chapterThe Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
Steve Burt, Ulf Johansson, Åsa Thelander, Johan Anselmsson
(2010) Consuming IKEA; Different perspectives on consumer images of a global retailer , p.97-110
Book chapterPersonalen stärker varumärket : framgångsrika friska företag (3F)
Johan Anselmsson, Frans Melin
(2009)
ReportStrategiskt HR-arbete och varumärkesutveckling. En undersökning om ledande befattningshavares uppfattningar om sambanden mellan HR-arbete och varumärkesutveckling
Johan Anselmsson, Frans Melin
(2009)
ReportThird generation of retailer brands - retailer expectations and consumer response
Johan Anselmsson, Ulf Johansson
(2009) British Food Journal, 111 p.717-734
Journal articlePrivate label brands– Retailer expectations and consumer response
Johan Anselmsson, Ulf Johansson
(2008) British Food Journal, 111 p.717-734
Journal articleRetailer brands and the impact on innovativeness in the grocery store assortment
Johan Anselmsson, Ulf Johansson
(2008) Journal of Marketing Management, 25 p.75-95
Journal articleThe battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking
Johan Anselmsson, Ulf Johansson, Niklas Bondesson
(2008) Journal of Brand Management, 16 p.63-79
Journal articleThe penetration of retailer brands and the impact on consumer prices - A study based on household expenditures for 35 grocery categories
Johan Anselmsson, Ulf Johansson, Niklas Bondesson, Antonio Marañon
(2008) Journal of Retailing and Consumer Services, 15 p.42-51
Journal articleUnderstanding price premium for grocery products: a conceptual model of customer-based brand equity
Johan Anselmsson, Ulf Johansson, Niklas Bondesson
(2007) Journal of Product & Brand Management, 16 p.401-414
Journal articleSveriges starkaste livsmedelsvarumärken 2007 - En analys och ranking med utgågngspunkt från kategoridominans i kampen om dagligvarubutikskundens tycke och preferens
Johan Anselmsson, Ulf Johansson, Niklas Bondesson
(2007) Lund International Food Studies
ReportCorporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase
Johan Anselmsson, Ulf Johansson
(2007) International Journal of Retail and Distribution Management, 35 p.835-856
Journal articleSources of customer satisfaction with shopping malls: a comparative study of different customer segments
Johan Anselmsson
(2006) International Rewiew on Retail, Distribution and Consumer Research, 16 p.116-135
Journal articleCustomer perceived service quality in the supermarket and the discount store. Examination of a service quality measurement scale in a Swedish context
Johan Anselmsson
(2006) Working Paper Series
Working paperEtt kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror
Johan Anselmsson, Ulf Johansson, Niklas Bondesson
(2006) Lund International Food Studies
ReportA conceptual framework for customer based brand equity in grocery categories – implications for future research
Johan Anselmsson, Ulf Johansson, Niklas Bondesson
(2006) The Institute of Economic Research Working Paper Series, 4
Working paperKonsumentbaserat varumärkeskapital och livsmedel - Att förstå varför konsumenterna betalar mer för leverantörsvarumärken än för handelns egna märkesvaror
Niklas Bondesson, Johan Anselmsson, Ulf Johansson
(2005) Lund International Food Studies
ReportDagligvaruhandelns egna märkesvaror och dessas inverkan på svenska konsumentpriser
Johan Anselmsson, Ulf Johansson, Antonio Maranõn, Niklas Bondesson, Sofia Ulver
(2005) Lund International Food Studies
ReportRetailer brand category penetration and the effect on average prices – Analysis of GfK Sweden’s household panel data
Johan Anselmsson, Ulf Johansson, Niklas Bondesson
(2005)
Conference paperAtt genomföra och analysera fokusgruppintervjuer
Johan Anselmsson
(2002) Kreativa metoder inom konsumentforskning - metoder i empirisk belysning
Book chapterCustomer-Perceived Service-Quality and Technology-Based Self-Service
Johan Anselmsson
(2001)
DissertationServicekvalitet som konkurrensmedel i dagligvarudetaljhandeln : ett instrument för att mäta kundupplevd servicekvalitet i dagligvarubutiken
Johan Anselmsson, Ulf Johansson
(2001) 6
Report