The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Portrait of Johan Anselmsson. Photo.

Johan Anselmsson

Assistant head Marketing, Department of Business Administration

Portrait of Johan Anselmsson. Photo.

The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?

Author

  • Steve Burt
  • Ulf Johansson
  • Åsa Thelander
  • Johan Anselmsson

Editor

  • Steve Burt
  • Ulf Johansson
  • Åsa Thelander

Department/s

  • Institute of Economic Research
  • Department of Strategic Communication
  • Department of Business Administration

Publishing year

2010

Language

English

Pages

97-110

Publication/Series

Consuming IKEA; Different perspectives on consumer images of a global retailer

Document type

Book chapter

Publisher

Lund Business Press

Topic

  • Economics and Business
  • Communication Studies

Keywords

  • image
  • procuct
  • formation
  • image formation

Status

Published