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Portrait of Johan Anselmsson. Photo.

Johan Anselmsson

Assistant head Marketing, Department of Business Administration

Portrait of Johan Anselmsson. Photo.

Amazons etablering i Sverige har fått kritik av experterna men stärkt varumärket bland konsumenterna – Hur går det ihop?

Author

  • Johan Anselmsson
  • Burak Tunca

Summary, in Swedish

Johan Anselmsson och Burak Tunca på Ekonomihögskolan vid Lunds universitet har i samarbete med undersökningsföretaget Norstat en vecka efter Amazons lansering i Sverige gjort en uppföljning av vad som hänt sedan en liknande mätning gjordes i september, men då i samband med att spekulationer om Amazons intåg i Sverige tog fart.

Department/s

  • Marketing

Publishing year

2020

Language

Swedish

Publication/Series

Digital Competences of Swedish Brands. Working report series

Issue

2020:1

Document type

Working paper

Topic

  • Business Administration

Keywords

  • Black Friday, Julhandel, Årets julklapp

Status

Published

Project

  • Digital Competences of Swedish Brands