Johan Anselmsson
Assistant head Marketing, Department of Business Administration
Of Swedes & Facebook 2022
Author
Summary, in English
2022 has not been a good year for Facebook (Meta) so far. The stock price is plunging, the company is still under fire for the extent of misinformation on the platform, and the number of users are decreasing for the first time in the US. Marketing and technology analysts are speculating whether Facebook reached its peak and began losing the competition against other rising platforms like TikTok.
Yet, Facebook is still a big player, especially in Sweden: 7 out of 10 Swedes have used the platform last year. Then what about the perceptions of Facebook in Sweden? Are Swedish consumers still positive towards Facebook? What do they think about the influence of the platform on the society? Why did some of them leave Facebook? This report attempts to answer such questions.
Yet, Facebook is still a big player, especially in Sweden: 7 out of 10 Swedes have used the platform last year. Then what about the perceptions of Facebook in Sweden? Are Swedish consumers still positive towards Facebook? What do they think about the influence of the platform on the society? Why did some of them leave Facebook? This report attempts to answer such questions.
Department/s
- Marketing
- Department of Business Administration
Publishing year
2022
Language
English
Full text
Document type
Report
Publisher
Lund University
Topic
- Business Administration
Keywords
- digital marketing
- consumer attitudes
Status
Published
Project
- Digital Competences of Swedish Brands