Johan Anselmsson
Assistant head Marketing, Department of Business Administration
Vad driver konsumenters rekommendation (NPS) respektive lojalitet inom e-handel?
Author
Department/s
- Department of Business Administration
- Marketing
Publishing year
2021-05-24
Language
Swedish
Publication/Series
Digital Competences of Swedish Brands. Working report series
Issue
2021:2
Full text
- Available as PDF - 336 kB
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Document type
Working paper
Topic
- Business Administration
Keywords
- e-handel onlinehandel, NPS, Lojalitet, Varumärke, Penetration
Status
Published
Project
- Digital Competences of Swedish Brands