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Ulf Johansson. Photo.

Ulf Johansson

Professor

Ulf Johansson. Photo.

The battle of brands on the Swedish market for consumer packaged foods - A cross category examination of preference and liking

Author

  • Johan Anselmsson
  • Ulf Johansson
  • Niklas Bondesson

Department/s

  • Department of Business Administration

Publishing year

2008

Language

English

Pages

63-79

Publication/Series

Journal of Brand Management

Volume

16

Issue

1/2

Document type

Journal article

Publisher

Palgrave Macmillan

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISSN: 1479-1803