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Ulf Johansson. Photo.

Ulf Johansson

Professor

Ulf Johansson. Photo.

Konsumentbaserat varumärkeskapital och livsmedel - Att förstå varför konsumenterna betalar mer för leverantörsvarumärken än för handelns egna märkesvaror

Author

  • Niklas Bondesson
  • Johan Anselmsson
  • Ulf Johansson

Department/s

  • Department of Business Administration
  • Institute of Economic Research

Publishing year

2005

Language

Swedish

Publication/Series

Lund International Food Studies

Document type

Report

Publisher

[Publisher information missing]

Topic

  • Business Administration
  • Economics and Business

Status

Published

Report number

2005/03