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Ulf Johansson. Photo.

Ulf Johansson

Professor

Ulf Johansson. Photo.

Creative Concept or Watered-down Version? : Factors that influence how new store formats contribute to a retail portfolio

Author

  • Steve Burt
  • Carys Egan-Wyer
  • Jens Hultman
  • Ulf Johansson
  • Alice Beckman
  • Clara Michelsen

Department/s

  • Centre for Retail Research at Lund University
  • Marketing

Publishing year

2020-09-01

Language

English

Document type

Conference - other

Topic

  • Business Administration

Conference name

5th Colloquium on European Research in Retailing

Conference date

2020-09-01 - 2021-03-02

Conference place

Valencia, Spain

Status

Unpublished