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Ulf Johansson. Photo.

Ulf Johansson

Professor

Ulf Johansson. Photo.

Ett kundbaserat varumärkeskapitalindex för konsumentförpackade livsmedel - En analys av positioner och möjliga strategier i en hårdnande konkurrens från handelns egna märkesvaror

Author

  • Johan Anselmsson
  • Ulf Johansson
  • Niklas Bondesson

Department/s

  • Department of Business Administration
  • Institute of Economic Research

Publishing year

2006

Language

Swedish

Publication/Series

Lund International Food Studies

Document type

Report

Publisher

[Publisher information missing]

Topic

  • Economics and Business
  • Business Administration

Status

Published

Report number

2006/01