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Ulf Johansson. Photo.

Ulf Johansson

Professor

Ulf Johansson. Photo.

Experiencing retail stores of today: Comparing the experiences retailers strive to induce with the ones sought by retail customers

Author

  • Kristina Bäckström
  • Ulf Johansson

Department/s

  • Department of Business Administration

Publishing year

2006

Language

English

Pages

417-430

Publication/Series

Journal of Retailing and Consumer Services

Volume

13

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISSN: 0969-6989