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Ulf Johansson. Photo.

Ulf Johansson

Professor

Ulf Johansson. Photo.

What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt

Author

  • Johan Anselmsson
  • Ulf Johansson

Department/s

  • Department of Business Administration

Publishing year

2013

Language

English

Pages

97-128

Publication/Series

European Retail Research

Document type

Book chapter

Publisher

Springer

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-3-658-00716-4