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Ulf Johansson. Photo.

Ulf Johansson

Professor

Ulf Johansson. Photo.

(When) Is it Worth Investing in the Personal Service Encounter?

Author

  • Carys Egan-Wyer
  • Ulf Johansson
  • Sofia Valentin
  • Åsa Parsmo

Department/s

  • Centre for Retail Research at Lund University
  • Marketing

Publishing year

2021-07

Language

English

Pages

21-25

Document type

Conference paper: abstract

Topic

  • Business Administration

Keywords

  • Personal service encounter
  • self service technologies
  • customer journey
  • service management
  • shopper marketing

Conference name

6th Colloqium on European Research in Retailing

Conference date

2021-07-15 - 2021-07-17

Conference place

France

Status

Published