While most programmes will focus on either international marketing or brand management, this programme will teach you how to meet the challenges and issues related to both. You will train your ability to solve real and complex problems in organisations, as well as learn the theoretical concepts and tools. You will undertake independent study, design investigations and apply the ideas and theories learnt throughout the programme.
Key concepts of the programme:
- Deeper knowledge of international marketing and strategy
- The development of competitive brands and corporate images
- The roles of marketing and management research
- The understanding of international business relationships
The Lund Learning Model
The School of Economics and Management adopts a student-centred approach to teaching and learning. The aim is to increase students’ capacity for advanced problem solving, resulting in better decision-making abilities. Our courses are based on state-of-the-art research in each particular field, and we encourage students to improve their skills in terms of both critical thinking and practical application.
Graduates can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research. Graduates have found employment at, for example, SAS, Mills DA and UNDP.