Sanne Frandsen
Assistant head Organization, Department of Business Administration
Organizational Image, Identification, and Cynical Distance: Prestigous Professionals in a Low-Prestige Organization
Author
Summary, in English
This study examines how a negative organizational image influences organizational identification among prestigious professionals working in a lowprestige organization. A communicative perspective on identification is used to illustrate previously unexplored processes of cynical distancing and shifts in identification targets as ways for business professionals to cope with discrepancies between the organizational identity and the organizational image. These concurrent processes allow professionals successfully to diminish the
potentially harmful impact of the negative image on their well-being and their positive work identity. On this basis, the article questions the assumption that the organizational image plays a pivotal role in impelling collective identity change process, as the findings here suggest that the business professionals’ communicative acts may uphold the negative organizational image.
potentially harmful impact of the negative image on their well-being and their positive work identity. On this basis, the article questions the assumption that the organizational image plays a pivotal role in impelling collective identity change process, as the findings here suggest that the business professionals’ communicative acts may uphold the negative organizational image.
Publishing year
2012
Language
English
Pages
351-376
Publication/Series
Management Communication Quarterly
Volume
26
Issue
3
Document type
Journal article
Publisher
SAGE Publications
Topic
- Business Administration
Keywords
- identity
- cynicism
- image
- Identification
Status
Published
ISBN/ISSN/Other
- ISSN: 0893-3189