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Mats Urde . photo

Mats Urde

Senior lecturer

Mats Urde . photo

Starka varumärken - vägen till framgångsrik internationalisering

Strong brands – an approach to internationalisation

Author

  • Frans Melin
  • Mats Urde

Editor

  • Sveriges Exportråd

Summary, in English

Brands as competitive advantages in internationalisation and global competition

Department/s

  • Department of Business Administration

Publishing year

1999-01-01

Language

Swedish

Pages

176-200

Publication/Series

Exporthandboken : Internationell affärsutveckling för små och stora företag

Document type

Book chapter

Publisher

Industrilitteratur

Topic

  • Business Administration

Keywords

  • Business-to-business branding
  • internationalisation
  • Management

Status

Published

ISBN/ISSN/Other

  • ISBN: 91-7548-551-6