The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Mats Urde . photo

Mats Urde

Senior lecturer

Mats Urde . photo

The Tetra Pak Trademark Protection Campaign : A life and death struggle

Author

  • Mats Urde

Editor

  • Lena Holger
  • Ingalill Holmberg

Summary, in English

Identity viewed with a branding lense from different prospectives

Department/s

  • Department of Business Administration

Publishing year

1999-01-01

Language

English

Pages

227-235

Publication/Series

Identity : Trademarks, Logotypes and Symbols

Document type

Book chapter

Publisher

Nationalmuseum

Topic

  • Business Administration

Keywords

  • identity
  • brand
  • trademark
  • logotype
  • symbols

Status

Published

ISBN/ISSN/Other

  • ISBN: 9171006591
  • ISBN: 9789171006592