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Mats Urde . photo

Mats Urde

Senior lecturer

Mats Urde . photo

Starka varumärken - Nycken till framgång på morgondagens marknad

Strong brands – a key to future success

Author

  • Frans Melin
  • Mats Urde

Summary, in English

Brands as strategic resources and competitive advantages

Department/s

  • Department of Business Administration

Publishing year

2003

Language

Swedish

Pages

231-236

Publication/Series

Dagens industri business-to-business pocket

Volume

2003

Document type

Book chapter

Publisher

Dagens Industri

Topic

  • Business Administration

Keywords

  • Brand
  • Competitive advantage
  • Strategic resource
  • leadership
  • management issues

Status

Published

ISBN/ISSN/Other

  • ISSN: 1104-1021