Mats Urde
Senior lecturer
Varumärken : vår tids symboler
Brands – symbols of our time
Author
Summary, in English
A contribution to the Swedish National Encyclopedia (year book) on brands as symbols of our time. Definitions, examples, and reflections of the phenomenon of brands.
Department/s
- Department of Business Administration
Publishing year
1999
Language
Swedish
Pages
206-207
Publication/Series
Nationalencyklopedin
Volume
24
Document type
Article in encyclopedia
Publisher
Bra Böcker
Topic
- Business Administration
Keywords
- Brand
- symbols
- trademarks
Status
Published
ISBN/ISSN/Other
- ISBN: 91-7133-616-8
- ISBN: 91-7133-617-6
- ISBN: 91-7133-614-1