Mats Urde
Senior lecturer
Uncovering the corporate brand's core values
Author
Summary, in English
Department/s
- Department of Business Administration
- Institute of Economic Research
Publishing year
2009
Language
English
Pages
616-638
Publication/Series
Management Decision
Volume
47
Issue
4
Document type
Journal article
Publisher
Emerald Group Publishing Limited
Topic
- Business Administration
Keywords
- Corporate branding
- Companies
- Resources
Conference name
10th Symposium of the International-Corporate-Identity-Group
Conference date
0001-01-02
Status
Published
ISBN/ISSN/Other
- ISSN: 0025-1747