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Carys Egan-Wyer. Photo.

Carys Egan-Wyer

Senior lecturer

Carys Egan-Wyer. Photo.

Assessing Theoretical Research Contributions in CCT

Author

  • Hossain Shahriar
  • Andrea Lucarelli
  • Carys Egan-Wyer
  • Sofia Ulver

Editor

  • Michelle Barnhart
  • Aimee Dinnin Huff

Summary, in English

The present manuscript assesses the rhetorical claims made by authors in a selected corpus of CCT articles (2005-2019) in three representative journals. Against the widespread mantras of “theoretical contributions”, it offers a humble, pluralist framework for CCT scholars to shape and develop relevant and impactful research contributions.

Department/s

  • Marketing

Publishing year

2022

Language

English

Publication/Series

Research in Consumer Culture Theory : Proceedings of the Consumer Culture Theory Conference Oregon 2022

Volume

4

Document type

Conference paper

Topic

  • Business Administration

Keywords

  • Research Contributions
  • Semantics
  • CCT
  • Categories
  • Framework

Conference name

Consumer Culture Theory Conference 2022

Conference date

2022-07-07 - 2022-07-09

Conference place

Corvallis, United States

Status

Inpress